You can find this storyboard in our article for Part 4: Customer Journey Mapping.

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AIDAOR Framework

AIDAOR Framework

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Storyboard Description

AIDAOR Framework - Attention Interest Desire Action Onboarding Retention

Storyboard Text

  • Attention
  • Interest
  • Desire
  • Where are you visible? How do you rise above the noise?
  • Action
  • What piques the customer's interest? How? Why?
  • Onboarding
  • Are you connecting with an important problem scenario?
  • Retention
  • What do they have to do to buy? Is it as simple as possible?
  • What does the user have to do to get initial reward / gratification?
  • How do you ensure the user stays happy and active?
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