Persona-pavyzdys

Persona-pavyzdys
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  • Marketer Mary
  • Motivations She is motivated by hitting all targets and objectives set for her and achieving significant revenue growth.
  • Goals Her main goal is to inspire her team to produce high quality work.
  • About Mary is a marketing manager at a mid-sized firm.
  • Frustrations She often feels like there is not enough communication between marketing, sales, and tech.
  • Purchasing Power She has her own yearly marketing budget to spend. Purchases are approved by CFO. 
  • Miscellaneous She considers herself tech-savy and loves testing out new products.
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