Product development focuses on two arenas: creation and innovation. Both are expensive and eat up time.
Rather than build a product prototype or invest in a new process, your organization can share a storyboard. Storyboards are a rapid, lean method that gauges professional and consumer interest. The first framework uses a Problem – Solution– Benefit story line.
Problem: What is your customer experiencing a problem with?
Solution: The service or product you are offering to completely resolve the problem.
Benefit: What will the customer say they achieved or solved with your solution?
Pro Tip: This also works great for project managers to echo back what they heard, or to figure out where people are not on the same page.