Illustrated Guide to Design Thinking Concepts

Customer Journey Map

Customer Journey Map

Customer Journey Mapping is an extremely effective way to "walk a mile" in your prototypical customers' shoes. Start your map by focusing on a particular problem the customer is having. Acknowledge that this problem exists, and look for ways to solve it. If you were the customer and you were experiencing this problem, what outlets would you use to search for a solution – Social media? Search engines? Ask friends? This allows you to pinpoint which marketing channels may be most effective. Next, map out how your customer would first interact with your product. Be sure to note what may be confusing or difficult for them when first using the product, and tailor your onboarding process to alleviate those issues. Finally, map out how your product improves the customer's quality of life and gets rid of their problem. That becomes your sales pitch.

Create a Customer Journey Map
Create a Customer Journey Map

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•   (English) Customer Journey Map Defined   •   (Español) Mapa de Viaje del Cliente   •   (Français) Carte du Trajet du Client   •   (Deutsch) Kundenreisekarte   •   (Italiana) Mappa del Viaggio del Cliente   •   (Nederlands) Customer Journey Map   •   (Português) Mapa da Jornada do Cliente   •   (עברית) מפת מסע לקוחות   •   (العَرَبِيَّة) خريطة رحلة العميل   •   (हिन्दी) ग्राहक यात्रा मानचित्र   •   (ру́сский язы́к) Карта Путешествий Клиента   •   (Dansk) Kunde Rejsekort   •   (Svenska) Kundtjänstkort   •   (Suomi) Asiakasreitti Kartta   •   (Norsk) Kunde Reisekart   •   (Türkçe) Müşteri Yolculuğu Haritası   •   (Polski) Mapa Podróży Klienta   •   (Româna) Hartă de Călătorie Pentru Clienți   •   (Ceština) Zákaznická Cesta   •   (Slovenský) Zákaznícka Cesta   •   (Magyar) Ügyfél Utazási Térkép   •   (Hrvatski) Karta Putovanja Kupca   •   (български) Карта на Пътуващите с Клиенти   •   (Lietuvos) Kliento Kelionių Žemėlapis   •   (Slovenščina) Potniška Karta za Stranke   •   (Latvijas) Klientu Braucienu Karte   •   (eesti) Kliendi Reiside Kaart