Illustrated Guide to Design Thinking Concepts

User Persona

User Persona

User personas are fictitious replications of a prototypical user that match certain characteristics. They are usually given an alliterative name like Salesperson Sam, or Developer Dave. You can use a persona map to list out the customers key attributes, problems, and needs. Creating user personas helps a company step into the shoes of their target customers. It allows the company to experience the problems that their potential customers are having and leads them down the marketing channels where their potential customers will be looking for solutions. This then allows the company to know where and how to market their product successfully. It is not uncommon for a product to have 3-5 key personas, and to market differently to each one.

Create a User Persona
User Persona
User Persona


Create a User Persona

Now what?

See all business terms

See all design terms


Just per month per user!


billed annually

See Full Pricing Page
© 2020 - Clever Prototypes, LLC - All rights reserved.

Help Share Storyboard That!

Explore Our Articles and Examples

Business Resources

All Business ArticlesBusiness Templates

Film Resources

Film ResourcesVideo Marketing

Illustrated Guides

Try Our Other Websites!

Photos for Class   •   Quick Rubric   •   abcBABYart   •   Storyboard That's TpT Store
Prefer a different language?

•   (English) What is a User Persona   •   (Español) Usuario Persona   •   (Français) Utilisateur Persona   •   (Deutsch) Benutzerpersona   •   (Italiana) Utente Persona   •   (Nederlands) Gebruiker Persona   •   (Português) Persona do Usuário   •   (עברית) משתמש אישיות   •   (العَرَبِيَّة) مستخدم شخصية   •   (हिन्दी) उपयोगकर्ता पर्सन   •   (ру́сский язы́к) Пользовательское Лицо   •   (Dansk) Bruger Persona   •   (Svenska) User Persona   •   (Suomi) Käyttäjäkuva   •   (Norsk) Bruker Persona   •   (Türkçe) Kullanıcı Personeli   •   (Polski) Persona Użytkownika   •   (Româna) Utilizatorul Persona   •   (Ceština) Uživatel Persona   •   (Slovenský) Používateľ Persona   •   (Magyar) Felhasználó Persona   •   (Hrvatski) Korisnički Persona   •   (български) Потребителска Личност   •   (Lietuvos) Vartotojo Asmenybė   •   (Slovenščina) Uporabnik Persona   •   (Latvijas) Lietotāja Persona   •   (eesti) Kasutaja Isik