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How to Bring Personas to Your Office

Using personas for product development is extremely helpful, but you already know that. Sometimes the hardest part about using personas is getting your coworkers to start using them as well. This free persona packet provides easy, relatable, printable persona resources that inspire productive persona brainstorming sessions. You can print these resources and share them with your team, or create your own personas from scratch. Either way, you can start incorporating personas into your product development process today!



Download Free Persona Templates


What is a Business Persona?

A business persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have multiple target users, and there is a distinct business persona for each one. You can use the persona worksheet included in the download below to list out the customer's key attributes, problems, and needs.



Why are Personas Important?

Creating user personas helps a company step into the shoes of their target customers. It allows the company to experience the problems that potential customers are having and leads them down the marketing channels where potential customers will be looking for solutions. This then allows the company to know where and how to market their product successfully. It is not uncommon for a product to have 3-5 key personas and to market the product differently to each one.



Download Free Persona Templates


What's Included in this Free Download?

  • 5 completed persona cubes
  • 3 emotion cubes
  • 5 scenario cubes
  • 30 different mini persona cutouts and worksheets!

Each resource also includes room for you to create your own.



Download Free Persona Templates


Step 1

Choose a Character

Persona Cube

Step 2

Choose an Emotion

Persona Emotion Cube

Step 3

Choose a Situation

Persona Situation

Step 4

Create a Persona

Persona Card





Create a Business Persona

Download Free Persona Templates





More Persona Resources


Customer Journey Mapping

Customer Journey Mapping

Start My Customer Journey Map

Customer Journey Maps are narrative stories of your users that allow you to see how a customer may have a need for your product, how they would come across your product, and how your product can benefit them. Creating these maps lets us realize where we may have flaws or gaps in our marketing strategy or use case scenarios. Having a real and relatable customer story allows us to come up with the most logical solutions for our problems.


Bring Personas to Your Office

Bring Personas to Your Office

Start Creating a Persona

Using personas for product development is extremely helpful, but you already know that. Sometimes the hardest part about using personas is getting your coworkers to start using them as well. This free persona packet provides easy, relatable, printable persona resources that inspire productive persona brainstorming sessions. You can print these resources and share them with your team, or create your own personas from scratch. Either way, you can start incorporating personas into your product development process today!


Create a User Persona

Create a User Persona

A User Persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have various types of target users, and there is a distinct user persona for each one. You can use a persona map to list out the customer's key attributes, problems, and needs. Creating user personas helps a company step into the shoes of their target customers and leads them down the marketing channels where those potential customers will be looking for solutions.


User Persona

User Persona

User personas are fictitious replications of a prototypical user that match certain characteristics. They are usually given an alliterative name like Salesperson Sam, or Developer Dave. You can use a persona map to list out the customers key attributes, problems, and needs. Creating user personas helps a company step into the shoes of their target customers. It allows the company to experience the problems that their potential customers are having and leads them down the marketing channels where their potential customers will be looking for solutions.


Personas for Product Development - Think Like a Customer

Personas for Product Development - Think Like a Customer

By Aaron Sherman

Personas are a framework to create and bring archetypal customers and users to life. By focusing on discrete types of users, it makes it easier to visualize and imagine how these actors would interact with a system and identify important use cases and features. They have been in use since the mid-90s and are a common part of ethnographic research.


How to Create User Personas

How to Create User Personas

By Marissa Martinez

Personas are visual stories that describe actual customers. Personas draw a detailed picture of the user, what they want to accomplish, what knowledge or skills they may or may not have, and why certain things may be more important to them. The products or services you design try to solve these customer problems. Personas help the team focus on user-centered design.


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