Each resource also includes room for you to create your own.
A user or buyer persona is a fictitious prototypical replica of one of your customer subsets. Products often have drastically different types of users or consumers, and a persona is a way of categorizing each type of buyer into a single entity. A user persona has typical motivations, struggles, and goals all related to your product or service.
Templates & Resources
Start Creating a Persona
By Aaron Sherman
By Marissa Martinez