We have developed a fictitious business named SoLoMoFoo - short for Social Local Mobile Food. In our Illustrated Guide to Product Development we take you through the product development journey of SoLoMoFoo. We start with the idea and how to formulate an elevator pitch. Next, we discuss go-to-market strategies and how to discover and create user personas. Finally, we wrap up with customer journey mapping and validating business assumptions. Improve your product development skills and check out the SoLoMoFoo journey below!