Product Development Assumption Tester
Updated: 5/11/2016
Product Development Assumption Tester
You can find this storyboard in the following articles and resources:
Biz Assumptions Lesson Plans

How to Validate your Business Idea

By Aaron Sherman

This is the fifth part of our Illustrated Guide to Product Development series. Throughout this series we have extended a product idea into a business concept, the beginning of a Go-to-Market Plan and developed personas to correspond to all of these parts. We have also warned repeatedly that the biggest risk a company, new product or service has is making something nobody wants. In this article we are going to dissect a few assumptions we have made, how they impact our work, and how we can test them. Many of the aspects of our business plan require the previous assumption to be true, but if all of a sudden the previous assumption is false, large parts of future work can and should be skipped.


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Storyboard Description

Product Development Assumption Template

Storyboard Text

  • Key Assumption
  • Assumption
  • Test to Run
  • Test
  • Plan B
  • Change if Test Fails
  • What is the key assumption you are concerned about?
  • Describe a quantitative test to prove or disprove your hypothesis.
  • If your test fails, what is Plan B (or whatever letter you are up to)?