SoLoMoFoo Core Assumptions
Updated: 12/20/2016
SoLoMoFoo Core Assumptions
You can find this storyboard in the following articles and resources:
Biz Assumptions Lesson Plans

How to Validate your Business Idea

By Aaron Sherman

This is the fifth part of our Illustrated Guide to Product Development series. Throughout this series we have extended a product idea into a business concept, the beginning of a Go-to-Market Plan and developed personas to correspond to all of these parts. We have also warned repeatedly that the biggest risk a company, new product or service has is making something nobody wants. In this article we are going to dissect a few assumptions we have made, how they impact our work, and how we can test them. Many of the aspects of our business plan require the previous assumption to be true, but if all of a sudden the previous assumption is false, large parts of future work can and should be skipped.


Check out some of our other business articles!



Storyboard Description

SoLoMoFoo Core Assumptions - Be sure to validate your business assumptions before going to production

Storyboard Text

  • Assumption 1
  • I hope people find my cupcakes!
  • Assumption 2
  • Cupcakes in the Breakroom!
  • Share Food
  • ALERT!
  • Cupcakes in the Breakroom!
  • Assumption 3
  • People will make food and want to give it away for free at work.
  • People will be willing to go to the effort to post and watch for free alerts.
  • People will eat free food found in the kitchen.