SoLoMoFoo Personas
Updated: 5/21/2018
SoLoMoFoo Personas
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You can find this storyboard in the following articles and resources:

Personas for Product Development - Think Like a Customer

By Aaron Sherman


Personas are a framework to create and bring archetypal customers and users to life. By focusing on discrete types of users, it makes it easier to visualize and imagine how these actors would interact with a system and identify important use cases and features. They have been in use since the mid-90s and are a common part of ethnographic research.

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Your Next Big Product Idea

By Aaron Sherman


Storyboard That allows anyone to build amazing and powerful storyboards in minutes for a business idea through full new product development - without the need for an artist. Storyboard That is the world’s most popular online storyboard creator with millions of storyboards created. Bringing a new product to life is expensive and time consuming. In today’s world of lean product development and lean manufacturing, faster, better, and cheaper prototypes are the best. With Storyboard That, you can quickly create a storyboard that shows your product from a customer’s perspective and really tell the story of why your product will "wow" customers and dominate the marketplace. Build amazing pitch decks for meetings with potential investors.

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Storyboard Description

Persona Examples - Completed Personas / Personae

Storyboard Text

  • HR Hailey
  • - Primary decision maker to bring SoLoMoFoo to an office
  • - HR Hailey is always on the lookout for ways to improve company morale.
  • USE CASES
  • ABOUT
  • Baking Bridget
  • - Bridget likes to bake over the weekends and often finds herself with too many baked goods.
  • USE CASES
  • - Bring baked food into the office and make sure people enjoy it - Hear feedback on what people like so she can improve her skills
  • - People thank her for her work
  • ABOUT
  • ABOUT
  • NICE TO HAVE
  • 
  • Hangry Henry
  • - Find out where snacks are before anyone else
  • - Henry usually skips breakfast and can be a bit "Hangry" when he doesn't eat.
  • USE CASES
  • ABOUT
  • CONCERNS
  • - Poor roll-out - Legal liability if the food makes anyone sick
  • NICE TO HAVE
  • - Reports on usage for status meeting - Ability to reward top users
  • SoLoMoFoo Personas
  • CONCERNS
  • - Doesn't want to "email the company" about her cupcakes
  • CONCERNS
  • - Not being hangry
  • NICE TO HAVE
  • - Food ratings on who has the best freebies - Allergy warnings
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