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Coupon Codes Hurt Conversion Rates

Coupon Codes Hurt Conversion Rates
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Storyboard Description

When websites have coupon code boxes, it encourages customers to go hunt for a coupon. Customers sometimes forget to come back.

Storyboard Text

  • Oh, I wonder what code I can find on Google.
  • CHECKOUT
  • Coupon Code?
  • Broken Coupon Link Random Other Time Waste Funny Picture Website
  • Coupon Code for ________
  • Shoot! I forgot to go back and finish my purchase. Maybe tomorrow...
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