Persona Characteristics
Updated: 10/25/2016
Persona Characteristics
You can find this storyboard in the following articles and resources:
Use Personas in Business

How to Create User Personas

By Marissa Martinez

Personas are visual stories that describe actual customers. Personas draw a detailed picture of the user, what they want to accomplish, what knowledge or skills they may or may not have, and why certain things may be more important to them. The products or services you design try to solve these customer problems. Personas help the team focus on user-centered design.


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Storyboard Description

A persona defines the person, what they care about, and how they are likely to interact with your product or service.

Storyboard Text

  • Who Are They?
  • [name], [age], [role or title], [occupation] etc.
  • How does the problem you want to solve relate to them?
  • [name] wants to _____ , but not _____ because _____.
  • What is their technical skill level or subject matter expertise?
  • [name] knows [technology] and [subject matter].
  • Give them a name, age, gender, occupation or role, and any other appropriate demographics
  • [add a person]
  • [add associated, illustrative image]
  • What do they care about? How do they currently solve this problem?
  • [add associated, illustrative image]
  • Will they need a point and click interface or will they be configuring and programming?