Persona Storyboard Example
Updated: 12/20/2016
Persona Storyboard Example
You can find this storyboard in the following articles and resources:
Use Personas in Business

How to Create User Personas

By Marissa Martinez

Personas are visual stories that describe actual customers. Personas draw a detailed picture of the user, what they want to accomplish, what knowledge or skills they may or may not have, and why certain things may be more important to them. The products or services you design try to solve these customer problems. Personas help the team focus on user-centered design.


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Storyboard Description

Rene is a marketing professional.

Storyboard Text

  • Who Are They?
  • Rene, 29, marketing professional, owns 2-person agency serving many small clients
  • How does the problem you want to solve relate to them?
  • Rene wants to create visual media to help her clients sell products or services. Values: quick, easy, inexpensive.
  • What is their technical skill level or subject matter expertise?
  • Rene knows graphic design but not much photography.
  • Give them a name, age, gender, occupation or role, and any other appropriate demographics
  • What do they care about? How do they currently solve this problem?
  • Will they need a point and click interface or will they be configuring and programming?