Persona Template - 6 cells
Updated: 9/19/2016
Persona Template - 6 cells
You can find this storyboard in the following articles and resources:
Use Personas in Business

How to Create User Personas

By Marissa Martinez

Personas are visual stories that describe actual customers. Personas draw a detailed picture of the user, what they want to accomplish, what knowledge or skills they may or may not have, and why certain things may be more important to them. The products or services you design try to solve these customer problems. Personas help the team focus on user-centered design.


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Storyboard Description

Use this template to create your own personas.

Storyboard Text

  • Who Are They?
  • [name], [age], [title or role], [occupation], etc.
  • How does the problem you want to solve relate to them?
  • [add associated, illustrative image]
  • [name] wants to ______ , but not ______ because _____.
  • How do they currently solve this problem?
  • [add associated, illustrative image]
  • [name] currently ______ and ________.
  • [add a person]
  • Give them a name, age, gender, occupation or role, and any other appropriate demographics
  • How does this solution connect to their needs?
  • [name] likes this because ______ and _____.
  • What do they care about?
  • How does this solution not solve this problem?
  • [name] doesn't like ______ and wishes _____.
  • How do they currently solve this problem?
  • What is their technical skill level or subject matter expertise?
  • [name] knows [technology] and [subject matter]
  • What are the pros?
  • [add associated, illustrative image]
  • What are the cons?
  • [add associated, illustrative image]
  • Will they need a point and click interface or will they be configuring and programming?
  • [add associated, illustrative image]