Prioritized Persona Triangle

Updated: 12/20/2016
Prioritized Persona Triangle
You can find this storyboard in the following articles and resources:
Use Personas in Business

How to Create User Personas

By Marissa Martinez

Personas are visual stories that describe actual customers. Personas draw a detailed picture of the user, what they want to accomplish, what knowledge or skills they may or may not have, and why certain things may be more important to them. The products or services you design try to solve these customer problems. Personas help the team focus on user-centered design.


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Storyboard Description

Create a prioritized triangle of target personas. One at the primary level, two at the secondary level, and two or three at the tertiary level.

Storyboard Text

  • Too Many on Each Level
  • Tertiary
  • Secondary
  • Primary
  • The Same on Many Levels
  • Secondary
  • Tertiary
  • Primary
  • 1, 2, 3. Perfect.
  • Primary
  • Tertiary
  • Secondary