PEST Narrative
Güncelleme: 4/11/2017
PEST Narrative
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PEST Analysis

PEST Analizi

Nathanael Okhuysen Tarafından

Geleceğe hazırlanırken şirketler stratejik planlamaya katılırlar. Bu süreç hem şirket içinde hem de dışında faktörlere bakar ve üretilen bilgileri organize etmek için sıklıkla bir SWOT analizi veya benzeri bir çerçeve kullanır. Dış faktörleri inceleyen stratejik planlamaya çevre taraması denir.


Diğer iş makalelerimizden bazılarına göz atın!



Öykü Açıklama

PEST analysis example - environmental scanning

Öykü Penceresi Metni

  • Recently, Sophie has thought about selling her crafts online. She likes it as a hobby, but wants to know how viable it would be for supplementing her income.
  • She worries it won't be successful though. She knows other people who have poured time and money into their online businesses without ever turning a profit.
  • Sophie decides to do some environmental scanning to decide if it's a good time to start an online store. She uses Storyboard That to organize her research, analyze opportunities, and inform her business plan.
  • Storyboard That's presentation options help her discuss her idea to fellow hobbyists, and even secure a small business loan.
  • Because she did her research and prepared, Sophie is careful in transitioning her hobby into a job. She has realistic expectations, and is prepared for the future. She is the proud operator of a successful small business!